Digital & Social Media Program Overview

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Digital and social media are not just marketing tools, they have become essential components of many departments within organizations including Public Relations, Human Resources, Customer Service, Competitive Intelligence and more. This evolution is digital and social media is matched by the evolution of the 'Digital Marketing Program' into the 'Digital and Social Media Program'.

To date, over 800 participants have completed over 4500 modules at locations throughout North America. Our newly redesigned program has an intensified focus on strategy and tactics, and on helping organizations discover how to use digital and social media to enhance their goals and objectives.

In addition to new multi-day seminars, the Digital and Social Media Program now features one-day seminars focused in particular industries and/or professions, providing training and guidance specific to those areas.

You are able to complete the Digital and Social Media Program either at one of our partner training locations throughout North America; the Gardiner Centre at Memorial University of Newfoundland (St. John's, Newfoundland Canada), Sprott School of Business at Carleton University (Ottawa, Ontario, Canada), Opus College of Business Executive Education at University of St. Thomas (Minneapolis, Minnesota, USA), and Edward's School of Business Executive Education at the University of Saskatchewan (Saskatoon, Saskatchewan, Canada). Click on one of our partner locations below for information on training available in your local area.

You can also complete a client specific program conducted specifically for your organization at your location. Contact us for additional information (

Past Participant Testimonials

“Thanks for sharing so much information and so much of yourself with the class over the past three days. I was rendered speechless by the time I arrived home, not a frequent occurrence for me. You really ignited a spark that was flickering out and opened my mind to new possibilities that are out there if one is willing to move forward.”

“Anyone writing content for social media/web can learn from understanding metrics and analytics. Lyle tells you the secrets your web team or IT team probably don’t want the creative team to know!”